My Website Looks Fine… So Why Doesn’t It Feel Right?

You know that nagging feeling when you glance at your website and think…

“This looks okay… but it just doesn’t feel like me.”

The website could be better and it does need a few tweeks but, well it’s not broken; It’s not ugly either. But there’s something not quite right about it - it’s not inspiring, not generating many enquiries or leads.

You can’t quite put your finger on it, but visitors to the site probably also feel.

Here’s the likely reason:

You launched the site before getting real clarity on your offer, your audience, and what they actually care about. So your site is doing its best… but it’s not speaking to anyone.

If you have this nagging feeling, here is a quick exercise that you can do right now:

Read the following three questions and write down your thoughts

→ Don’t over think

→ But do think enough

1. What do I offer: Write one short sentence, try to write how your customer might say it.
2. Who is it specifically for? Describe them as well as you can.
3. Why does your service or product really matter to them? What is the pain your product solves?

Then, open your homepage. Does your home page reflect those answers? If not, tweak your headline and subheading today.

Just that one change can make a real difference to you and your visitors.